About Us

Our Family

Our family has been growing and selling strawberries for three generations.

As the business has grown over the decades our family continues to remain hands on with every aspect of the business from growing, packing and selling of the fruit.

We pride ourselves on our friendly persona and have built an industry reputation not only for producing quality strawberries but for our reliability and honesty.

Our Partners

Today we have farms in both Victoria and Queensland allowing ASD to produce strawberries all year round. Further to our own farms we have built strong and strategic supply partnerships with strawberry growers in both states.

Our partnerships with other growers have positioned ASD to pack over 1.4 million trays of strawberries for market each year.

Our Farms

On the family farm in Wandin Victoria ASD grow in excess of 4,000,000 million strawberry plants.Varieties grown include Albion,Peteluma, Grenada, Cabrillo, Fontarias and Red Rhapsody.

Varieties grown on our QLD farms include Sundrench, Parisienne Kiss, Scarlet Rose and Red Rhapsody.

Our Growers

ASD is always working closely with the Strawberry breeders in Victoria and California to develop new varieties that have superior firmness, colour, shape and flavour.

Apart from our farms ASD also has a presence in the Melbourne Wholesale Market from where Melbourne's independent retailers purchase our products. In Sydney and Brisbane we utilise the services of a wholesale agent who acts on our behalf to sell our fruit.